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- Principles of E-Commerce
Principles of E-Commerce MKTG 1110
3 CreditsThe evolution of the Internet has an immense impact on the nature todays business world. Companies and organizations of all types and sizes are adjusting their marketing strategies and re-evaluating how to best operate their business. This principles of ecommerce course will explore the culture and demographics of the internet, different on-line business strategies, identify appropriate target segments, pricing structure, hardware and software tools necessary for Internet commerce and implementation of effective marketing strategies in computer-associated environments. The course includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.
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