- Home
- College Catalog
- Home
- Catalogs
- 2024-2025 College Catalog
- Courses
- Consumer Behavior
Consumer Behavior MKTG 1370
3 CreditsThis course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
Up one level
Courses
- Table of Contents
- Faculty
- Programs of Study
- Programs of Study
- Areas of Study
- Courses