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- Marketing Specialist
Marketing Specialist (MS21) Technical Certificate of Credit
Description:
The marketing specialist program prepares individuals to execute a company’s marketing plans.
Entrance date: Each semester
Program Admission Requirements: A High School diploma or equivalent is required.
Achievement of appropriate scores on the college's placement test or submission of acceptable SAT or ACT scores are currently being waived.
Applicant must be at least 16 years of age.
Credits required for graduation: 12
| Occupational | 12 |
|---|---|
| MKTG 1100Principles of Marketing
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. |
3 |
| MKTG 1160Professional Selling
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. |
3 |
| MKTG 1190Integrated Marketing Communications
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. |
3 |
| MKTG xxxxMarketing Elective (3 credits) | 3 |
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The statements set forth in this catalog are for informational purposes only and should not be construed as the basis of a contract between a student and this institution. While every effort has been made to ensure the accuracy of the material stated herein, we reserve the right to change any provision listed in the catalog, including, but not limited to, entrance requirements and admissions procedures, academic requirements for graduation, and various fees and charges without actual notice to individual students. Every effort will be made to keep students advised of such changes.
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